Stupid Food Products
We were shopping at Shanghai's expat food mecca, City Shop, and in the baking aisle found a food product we find so incredibly stupid, we had to share it with you. This item comes from Australia. It's "White Wings Shaker Pancakes ORIGINAL" in a bottle:

Here's the deal. It's sold in a see-thru plastic bottle, and it's only half-full of the dry mix. You are supposed to fill the rest of the bottle yourself with water, give it a good shake, and pour onto the frying pan for your flapjacks. Yes, it's purposefully sold half-full. What a sad sad waste of resources, and what sad way to encourage inexcusable laziness.
Actually, the product has been around for a while, and ran into a bit of trouble back in 1999, being recalled -- "Defect Details: Potential Contamination With Fizzing Agent Causing The Bottle To Rupture."
Yummy!
Who comes up with product ideas like this, and who lets them get away with it? Worse, who buys this stuff? Suckers!
Extra negative bonus points for being 97% fat free -- it's a pancake dammit!
Share with us your favorite stupid food product finds, in the comments below...


10 Comments:
Gotta be SMASH, mashed potato mix. It used to come with instructions which went something like:
Add water to SMASH mix.
Don't forget to add the SMASH!
I'm not sure quite the level of humour/stupidity/irony they were aiming for.
Perhaps you'd fancy a hot lezzo?
It seems to be fashioned entirely out of sugar and whatever fragrance they used to put in that Green Apple shampoo when I was a kid.
(And I'm in Australia, and there are MANY varieties of similar pancake products available for stupid people.)
We have these in the States (although not with the handle). It's good for camping since you don't need a separate bowl or utensil to mix it but for home use it's a total waste as you say.
Marketing deception at its best:
the Maggi "Moulinée aux neuf légumes" dehydrated soup comes in two versions : normal and diet, the latter being 50% more expensive. Yet there is practically no difference in their composition: it's the same product, but the instructions for the "diet" version require to put less powder and more water!
I know in the US you can bug pancake batter in a can which you squirt directly into the pan, bleugh!
I vaguely remember using something like that for camping when I was little.
wow, this site is becoming popular. I remember it was still unpublicized not long ago and you told me not to tell anyone.. hehe....Congrats!
this isn't a people food product, but yesterday i saw "fortified water for DOGS". wth?
How about a tube of ABBA brand salmon pate and crab pate they sell at Ikea? Picture here: http://www.newyorkology.com/archives/2008/06/red_hook_08_gui.php
But you have never been too lazy to figure out what a sad sad waste of resources it is to eat meat? Or have you?
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